History of ASKO

The story of ASKO began in 1950, driven by the heartfelt desire of a young man to make life easier for his mother. This young visionary sought to design a washing machine that would not only alleviate her household burdens but also grant her more precious time for the activities that brought her joy. This foundational aspiration reflects the very essence of ASKO: a commitment to enhancing everyday life through innovative and thoughtfully designed appliances.

At its core, ASKO is deeply rooted in Scandinavian values, which inform every aspect of its approach to product development. These values emphasize healthy living, fairness, and care for people. The brand embodies functional and minimalistic design, combining aesthetics with practicality to create appliances that fit seamlessly into modern homes. ASKO’s dedication to craftsmanship is evident in the quality and durability of its products, ensuring they stand the test of time.

Environmental responsibility is another cornerstone of ASKO’s philosophy. The company recognizes the importance of sustainable practices in today’s world, making a concerted effort to minimize its ecological footprint. This commitment manifests in various ways, from sourcing materials responsibly to implementing energy-efficient technologies in their appliances. By prioritizing sustainability, ASKO not only cares for its customers but also contributes to a healthier planet for future generations.

In developing its products, ASKO strives to embody values such as care, honesty, reliability, and respect. Each appliance is designed with a user-centric approach, ensuring that it meets the needs of families while enhancing their daily lives. ASKO believes that home appliances should do more than just perform tasks; they should enrich the experiences of those who use them. This philosophy is evident in the intuitive design and user-friendly features of ASKO products, which allow for effortless operation and maintenance.

The passion that drives ASKO is reflected in its relentless pursuit of excellence. The company aims to create products that can become cherished parts of every home, offering joy and convenience to their users. From washing machines to dishwashers, ASKO appliances are crafted to take great care of families, ensuring that household chores become more manageable and less time-consuming. This allows individuals to focus on what truly matters—spending quality time with loved ones and pursuing personal passions.

The inspiration behind ASKO’s product development is not merely about functionality; it also encompasses the emotional connection that users form with their appliances. Each product is thoughtfully designed to evoke a sense of pride and satisfaction in ownership. ASKO understands that a well-functioning appliance can elevate the entire household experience, transforming mundane tasks into moments of joy and accomplishment.

Furthermore, ASKO’s commitment to innovation is reflected in its ongoing efforts to integrate cutting-edge technology into its appliances. This forward-thinking approach ensures that ASKO products not only meet the demands of contemporary lifestyles but also anticipate future needs. By embracing advancements in technology, ASKO aims to empower its users, providing them with tools that enhance their efficiency and enjoyment in daily life.

In summary, ASKO’s journey began with a simple yet profound love for family and a desire to improve lives through innovation. By embracing Scandinavian values and prioritizing care, honesty, and environmental responsibility, ASKO has established itself as a trusted brand that resonates with consumers worldwide. Each product is a testament to the brand’s commitment to quality and functionality, designed to support families in their everyday lives. As ASKO continues to evolve, it remains dedicated to creating appliances that inspire and empower, allowing individuals to cherish the moments that matter most.

1918

Finnish carpenter Aukusti Asko-Avonius founded the ASKO furniture group.

1938

UPO metal production was founded, producing for instance baby carriages and steel piping beds.

1950

The first washing machine is produced by Karl-Erik Andersson in Vara, Sweden, Junga Verkstäder is established.

1952

UPO metal production was founded, producing for instance baby carriages and steel piping beds.

1953

First washer is produced in Lahti.

1957

First cooker is produced in Lahti.

1967

First dishwasher is produced and export starts from Vara

1972

First built in ovens are produced in Lahti

1975

First tumble dryer is produced in Vara

1978

Asea acquire Junga Verkstäder, change of name to Asea Cylinda

1980

Own sales organisations established in Norway, Denmark, USA, Australia and New Zealand.

1985

The washing machines as we know today are introduced with the innovative Quattro Construction™ and Steel Seal™ platforms having four shock absorbers and a direct connecting door, and no springs.